Train your team like the brand depends on it. Because it does.

01 / Product Training

Fabric Spotlight Series

Know the fabric
inside and out.

Virtual training, on demand.

Short, focused videos covering everything your team needs to know — from performance specs to the human moments that close the sale.

• Performance demos: water repellency, stain resistance, durability
• Selling language tailored to each fabric’s best qualities
• Distribute to your entire fleet in minutes

02 / In-Store Content

Floor Ready

Your store, your team,
your story.

See it done, then do it.

We come to you. Your employees watch their colleagues in a familiar environment, doing the work — not a stranger talking at them from a screen.

Education. Demonstration. The customer’s reaction. Authentic content that actually lands.

• Real store environments your staff will recognize
• Live demos: water repellency, tactile moments, customer reactions
• No manufactured enthusiasm — genuine, relatable, repeatable
• Tailored to your product mix and team culture

03 / In-Home Content

Life on the Sofa

We’re not selling fabric.
We’re selling happy customers.

The payoff, not the spec sheet.

Real customers. Real homes. Kids on sofas, families choosing fabrics, life happening on furniture that lasts. Once your staff sees this, they stop reciting rub counts and start selling the joy that customers experience when their new furniture arrives.

Happy customers come back. Return customers mean more commission, more revenue, more everything.

• Authentic in-home footage — no studio, no staging
• Customers touching, testing, living with Dorell performance fabrics
• Shifts the sales conversation from specs to lifestyle
• Drives the connection that turns browsers into buyers

Contact Us

Ready to level up
your floor team?

If you’re a current or existing Dorell customer and want to learn more about our Training and Education program, fill out this form. We’ll reach out with everything your team needs — no budget required.